UPRISING OF FAMILY FIR$T

Clothing brand created by NFL Quarterback, Josh Johnson. Family first comes from contamination of different but deeply related worlds: fashion and art. The Foundation has embodied the intrinsic family values of loyalty and leadership to impact the lives of Oakland’s disenfranchised youth.

Each garment is carefully curated and designed in Italy. 
Clothes cut, material research and design in continuous evolution to bring uniqueness. 

In 2016, the Fam 1st Family Foundation received a  phone call from Italy, Alessandro Zanchi and Giorgio Mallone, now partners and founder of Family 1st Milano. We immersed into the fashion capital of the world that was built on the values of authenticity, community, and most importantly, family. They spoke passionately of their goals and partnering with our non-profit to curate a meaningful mission that uprising in the fashion world: bringing together the design and craftsmanship of Milan in collaboration with the style and culture of Oakland.  

About The Family 1st Foundation

  Founded in 2011, the Fam1st Family Foundation was established to ensure that youth from Oakland, Calif. were provided with opportunities to expand their horizons through sports and family support services. Since its inception, the Fam 1st Family Foundation has served youth around the world using sports as a metaphor for life emphasizing adaptability, resilience and determination.  

Fam 1st Family Foundation is focused on the under served youth, aiming to build new generations of innovative thinkers to create solutions for the future of Oakland & the World. When our youth - in Oakland and around the world- are given relate able leadership and access, A new generation of leaders will emerge.

Learn more about the foundation 


All for great cause, the youth.  
#family1stus